Way back in 1886, the Statue of Liberty was completed and Coca-Cola was invented, but the most inviting and refreshing breakthrough was the creation of the
frst ceiling fan by John Hunter. The water-powered, belt-driven
contraption cooled and ventilated hot, rank spaces that people
previously accepted as normal.
Since then, the Memphis company has become a global
leader in the consumer space with its rustic and contemporary
fans circulating air in living rooms, kitchens, and bedrooms
across the world.
Now Hunter is spreading its portfolio—and its fan blade size.
“If we’re going to be the world leader in fans, there’s a
need to have different types of products and different paths
to go to market,” explains Jeff Chastain, senior vice president
and general manager of the Hunter Industrial brand, which
targets manufacturing facilities, warehouses, and agricultural
operations such as dairy farms.
Hunter Industrial was established four years ago with the
Titan High-Volume, Low-Speed (HVLS) Fan, which has fve
blades and diameters of 14 to 24 feet. The 204-lb., 24-ft
Titan has a 71 rpm max speed, but the downdraft it stirs up
affects up to 22,500 ft².
“The Titan moves as much as 40 high-velocity fans can do,”
Chastain says. “There’s big energy consumption at play there.
And think about maintenance of 40 fans versus one fan.”
From breweries needing to reduce humidity to keep labels
from slipping off the bottles or to dry off after a washout to
dairy farms needing to cool the cows to boost milk production,
or to expel volatile organic chemicals, the Titan has proven to
be an invaluable climate changer.
“If you reduce drying time, you’re more productive because
you can get back to work faster,” says Chastain.
The Nashville-based group decided last year to provide a
an option that is just as indispensable, but at a lower price
point. The ECO—short for economical—has four blades with
eight sizes ranging from 8 to 24-foot diameters.
“We saw a gap of whitespace in our portfolio where, based
on customer feedback, we found people needed a less robust
fan in smaller diameters,” says Chastain. “[The ECO] provides
more of an economical solution for someone who really wants
an HVLS fan but doesn’t necessarily have the capital.”
These include warehouses, smaller manufacturers, and
other closed environments where maintaining a comfortable
atmosphere for workers is important, but isn’t as crucial to
operations, as it would be in a food and beverage site.
Major benefts of these direct-drive, 1-HP HVLS fans over
gearbox-driven 2-HP fans include being 50% more effcient
(based on AMCA 230-15 testing), 22% easier to install,
and 32% lighter, while using 50% fewer parts, the com-
“We went through a pretty exhaustive process,”
Chastain says. “We made sure it wasn’t just the right
product for our customer, but that it could stand the test
Hunter designed both models from the ground up to
maximize effciency and output in industrial spaces, while
other manufacturers use “cannibalized tech,” Chastain
says. After working with NASA, the fans use lightweight
aerospace-grade aluminum blades optimized to move
the most air at the lowest torque. This leads to less
energy to operate, and Hunter can calculate a specifc
facility’s potential ROI based on the region’s k Wh cost.